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Mad Dogs & Englishmen – Branding for Wine

Wine branding

Client: Guy Anderson | Market: UK | Services: Brand Identity, Packaging Design


BREAKING OUT OF TRADITION

Mad Dogs & Englishmen is a range of delicious picnic wines uniquely packaged for today’s market.

Mad Dogs and Englishmen branding and design
Mad dogs wine

THE PROJECT

The way people drink wine is changing. Customers are on the look out for more exciting, creative wine labels and offerings. So Mad Dogs wanted to shun tradition and do something fun and relaxed to appeal to a new customer base.

Mad Dogs and Englishmen branding
Mad Dogs and Englishmen branding

THE JOURNEY

We developed an bold, vibrant brand for the craft age and informal, social drinking. Using bright vivid colours, energetic textures and modern collage we developed a range of creative wine labels.

Wine brand

THE OUTCOME

Mad Dogs & Englishmen is now selling at Asda stores across the UK!

“Kingdom & Sparrow have crafted several innovative brands for Guy Anderson Wines. Their wonderfully creative and original ideas have captured the essence of each individual brief.”

Howard Price, Marketing & Sales