Client: Hawkes | Market: UK | Services: Brand Identity, Packaging Design
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Hawkes is an urban cider maker on a mission to disrupt the industry and challenge our perception of cider.
Like all good challenger brands, Hawkes needed something a bit different. We set out to embolden their brand and tell the story of their London cider – from Victorian street hawkers to modern city craftsmen.
Set to disrupt the cider industry, Hawkes needed a brand that reflected their rebel heart and bold outlook.We developed their existing logo to stay recognisable but refined and modernised. Taking inspiration from their Victorian city routes we created a brand with artisanal soul.
Hawkes has taken over London and the UK, sitting alongside other challenger brands who are changing the way we see food & drink.. They’ve recently had investment from Brew Dog as well as launching in Waitrose.